Amul Price Cut After GST Reforms | 700+ Dairy Items Cheaper
In a major relief for consumers, Amul has announced a price cut on over 700 dairy items, effective September 22, following the latest GST reforms. The price revision covers a wide range of popular dairy products such as ghee, paneer, butter, ice cream, and more — all set to become more affordable for millions across India. gst-reforms-india-revenue-loss-report/
What Has Changed?
The Goods and Services Tax (GST) Council recently introduced structural reforms aimed at reducing the tax burden on essential food items. As a result, Amul, India’s largest dairy cooperative, has decided to pass on the benefits directly to consumers by slashing prices across its extensive product line.
Key Highlights:
- 700+ Amul dairy products now available at lower prices
- Items impacted: Butter, ghee, paneer, cheese, ice cream, flavored milk, shrikhand, and more
- Effective date: September 22, 2025
- Milk prices remain unchanged – still exempt under 0% GST
“We are committed to making dairy affordable while maintaining the highest standards of quality,” said an Amul spokesperson. “These price revisions will boost demand and benefit consumers across rural and urban areas alike.”
Which Amul Products Are Now Cheaper?
While milk prices remain untouched due to its zero-GST status, the following products will see a price dip:
| Product | Previous Price (Approx.) | New Price (Post-GST Reform) |
|---|---|---|
| Amul Butter (500g) | ₹285 | ₹270 |
| Amul Ghee (1L) | ₹615 | ₹585 |
| Amul Paneer (200g) | ₹95 | ₹88 |
| Amul Ice Cream (1L) | ₹210 | ₹195 |
| Amul Cheese (400g block) | ₹220 | ₹210 |
Note: Prices vary slightly by region and retail channel.
Why Did Amul Cut Prices?
Amul’s price slash is not just a goodwill gesture — it’s a strategic response to India’s evolving tax landscape. The recent GST rationalization aimed to ease consumer burden and streamline food industry taxation. By promptly reducing prices:
- Amul expects a rise in demand for packaged dairy goods
- Sales volumes are likely to increase, driving long-term revenue growth
- It strengthens Amul’s brand as a consumer-first cooperative
Impact on the Market
Amul’s decision could trigger a domino effect in the dairy industry. Competitors may be forced to reassess their pricing strategies to remain competitive. Additionally, consumers will now find quality dairy products more accessible, especially during the upcoming festive season, when demand traditionally surges.
What Should Consumers Do?
- Check updated prices starting September 22 at your local retail or online grocery store
- Consider bulk buying shelf-stable items like ghee and butter
- Explore discounted frozen desserts, cheese, and paneer for festive cooking
With prices falling and quality remaining unchanged, there’s never been a better time to choose Amul.
This price revision is a win-win — for consumers, retailers, and the brand itself. As India’s largest cooperative, Amul continues to lead with transparency and timeliness. Thanks to the latest GST reforms, your favorite Amul products are now more affordable, accessible, and abundant than ever.
So next time you walk down the dairy aisle, know that Amul is not just the Taste of India — it’s now easier on your pocket too.
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