GOBOULT Accelerates Premium Push with Expanded Mustang Partnership; Eyes ₹3,000 Crore Revenue by FY28
NEW DELHI, February 10, 2026 – GOBOULT, a rapidly rising force in India’s wearable and audio sector, today unveiled a high-octane growth roadmap aimed at quadrupling its revenue to ₹3,000 crore by FY2027-28. Central to this aggressive expansion is a deepened multi-year partnership with the iconic automotive brand Mustang, signaling a strategic pivot toward premiumization and design-led innovation.
Following a strong FY25 performance with revenues of approximately ₹800 crore, GOBOULT is shifting gears. The company is moving away from the industry’s traditional reliance on deep discounting, focusing instead on high-margin, premium products. The Mustang collaboration, now entering its third year, has evolved from a simple licensing deal into a core pillar of the company’s identity, influencing everything from hardware tactile feedback to aerodynamic product aesthetics.
A New Breed of Wearables
The announcement was marked by the launch of the Mustang-inspired “Performance Series,” featuring three distinct smartwatches—Stallion, Racer, and Muscle—and the Mustang Sprint TWS earbuds.
Unlike standard “logo-slapping” collaborations, GOBOULT has integrated Mustang’s automotive DNA into the physical hardware:
- The Stallion features a “piston-head” tactile switch and a speedometer-inspired rotating bezel.
- The Racer utilizes “paddle-shifter” levers and tire-tread crowns for navigation.
- The Sprint TWS showcases a “windshield-inspired” transparent shell, revealing knurled internal detailing reminiscent of engine components.
The company expects the Mustang-led portfolio to scale rapidly, with internal projections seeing the line grow from ₹2 crore to ₹12 crore in its next phase of expansion.
Strategic Pivot to Premium and Offline Markets
The financial roadmap outlined by GOBOULT’s leadership highlights a significant shift in revenue streams. Currently, the company’s business is weighted toward audio (70%). However, Co-founder Varun Gupta expects wearables to capture a much larger share as they move into mid-premium segments.
“What sets this next phase apart is how we’re doing it,” Varun Gupta stated. “We are the first Indian wearables brand to build a deep, design-led partnership with a global automotive performance icon. This is about bringing the character of Mustang into the everyday lives of consumers.”
By FY26, the company plans for premium items to contribute 70% of total revenue. Simultaneously, GOBOULT is doubling down on its physical presence, aiming to increase its offline revenue contribution from 20% to 40%, specifically targeting rising demand in Tier-2 and Tier-3 cities.
Global Aspirations
While the domestic smartwatch market remains hyper-competitive, GOBOULT is already looking beyond Indian borders. The brand has outlined a global expansion strategy set for 2030, targeting the USA, Europe, and Southeast Asian markets.
Tyler Hill, Ford Global Brand Licensing Manager, noted that the partnership is a “fun extension of the Mustang story,” helping the brand transition into a global lifestyle icon that exists far beyond the vehicle itself.
As the Indian wearable market matures, GOBOULT is betting that consumers will trade up for durability and “aspirational” design over bottom-dollar pricing. With the Mustang partnership at full throttle, the brand seems poised to test whether automotive performance can translate into tech-market dominance.
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Prerna Varshney is a journalist and social commentator with over five years of experience in health, gender, and policy reporting. Her work reflects a deep commitment to truth and empathy, simplifying complex issues for everyday readers.
